Thursday, August 6, 12:30 PM

A New Approach to Conversion Optimisation: Ask Customers Why They Drop Off

Analytics can show you where customers leave your website. Heatmaps can show you where they struggle. But the fastest way to understand why they drop off is simply to ask them.

In this webinar, we will cover:

How AI-moderated website testing works
How to identify the reasons behind hesitation, friction, and abandonment
How to benchmark your conversion experience against competitors

Live online webinarThu, Aug 6 · 12:30–13:15 CET

Jazgul IsmailovaCo-founder and CPO

Jazgul Ismailova co-founded Glimma AI to scale customer research using AI-moderated voice interviews.

She combines UX and business strategy to make human-centric insights highly accessible.

Thoughtfully designed methods that capture unexpected insights.

Understand how real users interact with your product — before you ship.

Glimma AI conducts voice-moderated sessions on live websites, Figma prototypes, and mobile experiences. Get structured feedback on navigation, task completion, and first impressions — without weeks of scheduling.

Used by Filmstaden and Podme to uncover friction points and cross-market behavior.

Book a demo Experience It

Customer stories

How Podme uncovered the "why" behind user behavior across multiple markets — in their native languages.

Nordic markets

Studied simultaneously

100+ in-depth interviews

Supported natively

Cross-team insights

Actionable takeaways for a wide range of stakeholders.

Language plays a critical role in shaping perception. With Glimma AI, we could finally capture what users in Finland and other markets actually think — not just what gets lost in translation.

How De'Longhi identified brand trust drivers ahead of a major segmentation study.

40+ interviews

In-depth sessions

Category entry points

Mapped ahead of market assessment

1 framework

Growth Drivers and barriers

Glimma allowed us to uncover cultural nuances in how people talk about their morning coffee ritual that a survey never would have caught.

How Filmstaden improved the user journey through live website testing in Sweden.

Live website

Real environment testing

Behavioral data

Combined with qual insights

Continuous testing

Ongoing optimization

We could finally understand not just what users do — but why they do it. That changed how we prioritize improvements.

How Glimma works

From study setup to report-ready insights — with flexibility and quality at every step.

Build a discussion guide tailored to your research goals. Choose how the AI should generate follow-up questions, how deep it should probe, and how much flexibility it should have during the interview.

Bring your own users or recruit from our panel via Norstat. Participants join when it suits them.

Glimma's voice AI moderates studies at scale across 30+ languages, asking follow-up questions based on your goals and discussion guide. Translated transcripts are available in real time, so you can monitor response quality as the study runs.

Access audio recordings, transcripts, AI-synthesized themes, summaries, and key quotes. Use the custom report builder to ask follow-up questions, compare responses, and shape the final insights around your research goals.

Book a demo Experience It

Don't just take our word for it.

01 / 05

We chose Glimma AI because the interface is intuitive and the flow feels natural. The details of the interface make it clear when you should listen or talk, and how to move forward. It was just the most accessible option for our respondents. The reporting features are also very promising!

Laura Sanz GonzĂˇlez

Service Designer · Nord DDB

02 / 05

The insights from the user testing have been extremely valuable to us and form an important foundation for how we continue to develop and optimize the user experience on filmstaden.se.

Anna Andersson

Head of Digital & Loyalty NE · Filmstaden / Finnkino / Odeon

03 / 05

Glimma AI made it possible to run a multi-market study in local languages and get nuanced insights that went far beyond what survey data could give us.

Mikael Harley Persson

Head of Insights · Podme

04 / 05

Glimma AI helped us understand not just which campaign works — but why. That made it much easier to refine and make the right decisions.

Josefin Larsson Brink

CMO · Emma S. skincare

05 / 05

The platform ran seamlessly and provided us with valuable insights into customer motivations and how they view our product range. I can highly recommend Glimma AI's platform.

Senior Brand Manager · De’Longhi Group