Terms & Conditions

These Terms & Conditions (“Terms”) govern access to and use of the Glimma AI platform, website and related services (“Services”).

The Services are provided by Glimma AI Inc. and its subsidiaries, including Glimma AI AB, Swedish company registration number 559249-0990 (“Glimma AI”, “we”, “our” or “us”). The applicable contracting entity is the Glimma AI entity identified in the relevant order form, invoice, statement of work, service agreement or other written agreement. If no specific entity is identified, the Services are provided by the Glimma AI entity that issues the invoice or otherwise makes the Services available to the Customer.

By visiting our website, creating an account, accessing the platform, signing an order form, paying for the Services or otherwise using the Services as a Customer or on behalf of a Customer, you agree to these Terms.

If you participate in a research study through Glimma AI as a Participant, only the participant-specific terms, study information, consent notice and privacy information apply to your participation.

1. Definitions

Customer means a company, organisation, researcher or other entity using Glimma AI to conduct research, including its employees, contractors, consultants and other authorised individuals who access the Services on its behalf.

Participant means an individual taking part in a research study, interview, usability test, prototype test, website test, survey or similar activity through Glimma AI.

Visitor means an individual who visits the Glimma AI website or accesses public parts of the Services without an account.

Customer Content means data, study materials, prompts, questions, prototypes, recordings, responses, transcripts and other content submitted to or processed through the Services.

Results means outputs generated through the Services, including transcripts, summaries, themes, reports, analytics and insights.

Glimma AI Materials means the platform, software, website, APIs, templates, workflows, designs, models, know-how and related technology owned or licensed by Glimma AI.

Order Form means an order form, proposal, statement of work, invoice, online plan or other written agreement describing commercial terms, pricing, usage limits or service scope.

2. Order forms and other agreements

If Glimma AI and the Customer have entered into an Order Form, service agreement, non-disclosure agreement, data processing agreement or other written agreement, those documents apply together with these Terms.

If there is a conflict:

1. the Order Form or signed commercial agreement applies to commercial terms;
2. the non-disclosure agreement applies to confidentiality matters;
3. the data processing agreement applies to personal data processing;
4. these Terms apply to all other matters.

3. The Services

Glimma AI provides an AI-moderated research platform that helps Customers conduct interviews, usability tests, prototype tests, live website tests, surveys and related analysis.

The Services may include study setup, AI-moderated interviews, follow-up questions, audio or video recording, transcription, translation, analytics, dashboards, summaries, themes and reports.

Glimma AI may update, improve or modify the Services from time to time. If a change materially reduces core functionality for active paying Customers, we will use reasonable efforts to provide advance notice.

4. Website visitors and cookies

Visitors may access public parts of the Glimma AI website without creating an account. Use of the website is also subject to our Privacy Policy and, where applicable, our Cookie Policy.

Glimma AI may use cookies and similar technologies to operate, secure and improve the website and Services. Where required by law, we ask for consent before using non-essential cookies.

Visitors must not misuse the website, attempt unauthorised access, scrape the website unlawfully, interfere with website security or use website content in violation of these Terms.

5. Accounts and access

Individuals accessing the Services on behalf of a Customer must be at least 18 years old and authorised by the Customer.

Customer is responsible for managing access to its account, keeping login credentials confidential, and all activity under its account. Customer must promptly notify Glimma AI of any suspected unauthorised access.

Login credentials may not be shared or used by unauthorised persons.

6. Right to use the Services

Subject to these Terms and payment of applicable fees, Glimma AI grants Customer a limited, non-exclusive, non-transferable right to use the Services for Customer's internal research and business purposes.

Customer may not:

• copy, resell, lease or sublicense the Services;
• reverse-engineer or attempt to access source code;
• use the Services to build or benchmark a competing product;
• interfere with the operation or security of the Services;
• bypass access controls or usage limits;
• use the Services unlawfully or in breach of these Terms.

7. Customer responsibilities

Customer is responsible for the design, content and lawful operation of each research study conducted through the Services.

Customer is responsible for ensuring that:

• study materials, questions, prompts, prototypes and websites are lawful and appropriate;
• Participants receive required notices and consent information;
• Customer has a valid legal basis or legal reason for processing Participant data;
• recruitment and incentives comply with applicable law;
• Customer Content does not infringe third-party rights;
• AI-generated questions, summaries, reports and insights are reviewed before use or reliance.

Customer must not use the Services to collect or process sensitive personal data, children's data, health data, biometric data, financial account data, criminal offence data or other regulated data unless this has been agreed in writing with Glimma AI and appropriate legal safeguards are in place.

Customer must not use the Services to knowingly collect personal information from children under 13 in the United States, or from children where parental or guardian consent is required under applicable law, unless this has been expressly agreed in writing with Glimma AI and all required parental, guardian or other legally required consent has been obtained.

8. Participant terms

Participation in studies through Glimma AI is voluntary.

Participants may stop participating at any time. Data already collected may continue to be processed in accordance with the study information, Privacy Policy, applicable law, the Customer's instructions and any applicable consent or agreement, unless deletion or restriction is required by law.

Participants agree to:

• provide genuine and thoughtful responses;
• not impersonate another person;
• not submit fraudulent or misleading information;
• keep confidential any prototypes, concepts, products, designs or materials shown during the study, unless told otherwise;
• not upload unlawful, harmful or infringing content.

If compensation is offered, the terms will be communicated before or during participation. Glimma AI is not responsible for compensation unless expressly agreed.

9. Audio, video and AI

The Services may include audio recording and, where enabled, video recording.

Where recording is used:

• Participants will be informed before participation or before recording begins;
• recordings are made only as part of the research session;
• recordings are not made in the background;
• recordings may be used to generate transcripts, translations, summaries, themes, reports and analytics;
• recordings will not be used for marketing or promotional purposes.

Glimma AI uses AI to support research activities, including moderation, follow-up questions, transcription, translation, summarisation, theme generation and reporting.

AI-generated outputs may be incomplete, inaccurate or require human interpretation. Customer is responsible for reviewing and validating outputs before relying on them.

Glimma AI does not use Customer Content, Participant data or Results to train AI models or improve models for other customers.

Glimma AI does not use facial recognition, biometric identification, biometric enrolment or identity matching as part of its standard service.

10. Research results

Glimma AI provides tools for collecting, analysing and presenting research data.

Customer is responsible for research design, sample selection, recruitment criteria, interpretation of Results and decisions made based on Results.

Glimma AI does not guarantee that any study, response, report, sample or Result is statistically representative, accurate, complete or free from bias.

11. Fees and payment

Fees, billing frequency, included usage, interview fees, subscription terms and payment terms are set out in the applicable Order Form, proposal, invoice, online plan or written agreement.

Unless otherwise stated:

• fees are exclusive of VAT, sales tax and other applicable taxes;
• invoices are payable within 20 days from the invoice date;
• fees are non-refundable except where required by law or agreed in writing.

If payment is late, Glimma AI may charge late payment interest in accordance with applicable law, recover reasonable collection costs, suspend access or terminate the agreement.

If the Services are provided on a subscription basis, renewal and cancellation terms are set out in the applicable Order Form or agreement and will be disclosed before purchase or renewal where required by law. If no specific renewal terms are agreed, subscriptions renew for the same period unless cancelled before the renewal date.

12. Customer Content, Results and ownership

Customer owns Customer Content and Results, excluding Glimma AI Materials.

Customer grants Glimma AI a limited licence to host, copy, process, transmit, display and analyse Customer Content only as needed to:

• provide and support the Services;
• generate Results;
• maintain security and integrity;
• troubleshoot, monitor and maintain service performance;
• comply with law and contractual obligations.

Glimma AI owns all Glimma AI Materials. Nothing in these Terms transfers ownership of Glimma AI Materials to Customer, Participants or Visitors.

Glimma AI does not use Customer Content, Participant data or Results to train AI models or improve models for other customers.

13. Privacy and data protection

Glimma AI processes personal data in accordance with its Privacy Policy and applicable data protection laws.

Where Glimma AI processes personal data on behalf of Customer, Glimma AI acts as processor or service provider, and Customer acts as controller or business, unless otherwise agreed in writing.

Such processing is governed by a data processing agreement or equivalent data protection terms, including processing only on the Customer's documented instructions where required by applicable data protection law. The data processing agreement takes precedence over these Terms for matters relating to personal data.

Customer is responsible for ensuring that it has a valid legal basis or legal reason to collect and process personal data through the Services.

Glimma AI may use subprocessors to provide the Services.

Where personal data is transferred outside the EU/EEA, UK or Switzerland, Glimma AI relies on appropriate safeguards, such as the European Commission's Standard Contractual Clauses, UK transfer mechanisms or other lawful transfer mechanisms, where applicable.

Glimma AI does not sell Customer Content, Participant personal data or Visitor personal data and does not share such data for cross-context behavioural advertising.

14. Data return, deletion and retention

Upon termination or at Customer's written request, Glimma AI will delete or return Customer Content in accordance with the applicable agreement, data processing agreement, Privacy Policy and applicable law.

Unless otherwise agreed in writing or required by law, audio and video recordings are deleted within 6 months after the study is completed.

Deleted data may remain in backups for a limited period until overwritten according to Glimma AI's backup routines.

15. Security

Glimma AI uses technical and organisational measures designed to protect Customer Content and personal data from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, role-based permissions, encryption, logging, monitoring, vendor review, backup routines and incident response procedures.

Customer is responsible for configuring and using the Services securely, including managing account access and permissions.

16. Confidentiality

Confidential Information means non-public information disclosed by one party to the other that is marked confidential or should reasonably be understood to be confidential given its nature or circumstances.

Each party agrees to protect the other party's Confidential Information using reasonable care and to use it only as needed to perform under the agreement.

Confidentiality obligations do not apply to information that is public, already known, independently developed or lawfully received from a third party without confidentiality obligations.

Confidentiality obligations survive termination.

17. Acceptable use

Customers, Participants and Visitors must not use the Services to:

• violate applicable law;
• infringe intellectual property, privacy or other rights;
• upload unlawful, harmful, misleading or infringing content;
• exploit or harm minors or vulnerable individuals;
• collect personal data without required notices, consents or legal basis;
• upload malware or harmful code;
• interfere with the security or availability of the Services;
• attempt unauthorised access;
• impersonate another person or organisation;
• use the Services for unlawful automated decision-making.

Glimma AI may suspend or limit access if use of the Services creates a legal, security or operational risk.

18. Third-party services

The Services may include or interact with third-party services, integrations, platforms, AI providers, hosting providers or respondent/panel providers.

Glimma AI is not responsible for third-party services that are not controlled by Glimma AI. Use of third-party services may be subject to separate terms and privacy policies.

19. Availability and disclaimers

Glimma AI aims to provide reliable access to the Services, but does not guarantee uninterrupted, error-free or always-available service.

Except as expressly stated in an agreement, the Services are provided “as is” and “as available”.

To the maximum extent permitted by law, Glimma AI disclaims all warranties, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, completeness and uninterrupted operation.

20. Indemnification

Customer will defend, indemnify and hold harmless Glimma AI, its affiliates, officers, employees and agents from claims, damages, losses, liabilities, costs and expenses arising from:

• Customer Content;
• Customer's studies, research design or participant communications;
• Customer's recruitment or management of Participants;
• Customer's breach of these Terms or applicable law;
• Customer's infringement of third-party rights;
• Customer's failure to provide required notices, consents or lawful basis.

21. Limitation of liability

To the maximum extent permitted by law, Glimma AI will not be liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for loss of profits, revenue, goodwill, reputation, data or business interruption.

Glimma AI's total aggregate liability for all claims arising out of or relating to the Services will not exceed the fees paid by Customer to Glimma AI for the Services during the 12 months immediately before the event giving rise to the claim.

Nothing in these Terms limits liability that cannot lawfully be limited.

22. Termination

Customer may stop using the Services at any time, subject to any payment obligations, subscription commitments or termination terms in the applicable Order Form or agreement.

Glimma AI may suspend or terminate access if:

• Customer breaches these Terms;
• Customer fails to pay undisputed fees when due;
• use of the Services creates a legal, security or operational risk;
• Glimma AI is required to do so by law;
• Glimma AI discontinues the Services.

Sections that by their nature should survive termination will survive, including confidentiality, intellectual property, payment obligations, data protection, disclaimers, limitation of liability and indemnification.

23. Publicity

Glimma AI may use the Customer's name and logo in marketing materials, sales materials, presentations, case studies, website content and other promotional communications only with the Customer's prior written consent, including consent provided in an Order Form, service agreement, email or other written approval.

24. Export controls, sanctions and anti-corruption

Customer represents that Customer and its authorised individuals are not subject to sanctions or restricted-party lists that would prohibit use of the Services.

Customer must not use the Services in violation of applicable export control, sanctions, anti-corruption or anti-bribery laws, including applicable EU, UK, Swedish and U.S. laws.

25. Governing law and disputes

Unless otherwise agreed in writing, these Terms are governed by the laws of the jurisdiction of the Glimma AI contracting entity identified in the applicable Order Form, invoice, statement of work, service agreement or other written agreement.

If the contracting entity is Glimma AI Inc., these Terms and any related dispute are governed by the laws of the State of Delaware, United States, without regard to conflict-of-law rules. Any dispute arising out of or relating to these Terms or the Services shall be resolved in the state or federal courts located in Delaware, United States.

If the contracting entity is Glimma AI AB, these Terms and any related dispute are governed by the laws of Sweden, without regard to conflict-of-law rules. Any dispute arising out of or relating to these Terms or the Services shall be resolved by the public courts of Sweden, with the Stockholm District Court as the court of first instance.

Mandatory consumer protection laws, where applicable, are not excluded.

26. Changes to these Terms

Glimma AI may update these Terms from time to time.

The latest version will be available on the Glimma AI website. If changes materially affect Customer's rights or obligations, Glimma AI will use reasonable efforts to provide notice. Continued use of the Services after updated Terms become effective means that Customer accepts the updated Terms.

27. Contact

For questions about these Terms or the Services, please contact:

Glimma AI
Email: support@glimma.ai
Privacy contact: privacy@glimma.ai

For notices relating to a specific agreement, please contact the Glimma AI contracting entity identified in the applicable Order Form, invoice, statement of work, service agreement or other written agreement.

Glimma AI AB
Virkesvägen 13
120 78 Stockholm
Sweden

Glimma AI Inc.
Registered Address: 1111 South Governors Avenue
Dover, DE 19904
United States