Glimma AI

Stay in the driver's seat
of AI-moderated research.

Glimma is an AI-moderated research platform that helps UX and Insight teams understand their customers at product speed.

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glimma.ai

Trusted by UX teams and marketing leaders.

NorstatNord DDBDe'LonghiAugurEmma SFilmstadenVASSPodme

Thoughtfully designed methods that capture unexpected insights.

Understand how real users interact with your product — before you ship.

Glimma AI conducts voice-moderated sessions on live websites, Figma prototypes, and mobile experiences. Get structured feedback on navigation, task completion, and first impressions — without weeks of scheduling.

Website TestingPrototype TestingUser TasksMobile Website Testing

Used by Filmstaden and Podme to uncover friction points and cross-market behavior.

AI is transforming research.
But quality hasn't kept up.

As AI tools multiply, the industry is facing a new challenge — more data, but less confidence in what it means.

There's a better way

Low quality panels

Participant panels are often under-managed and poorly targeted. When the wrong people answer your questions, even the best AI can't save your results.

Low trust in AI

Many teams struggle to trust AI-generated insights enough to act on them. Without expert oversight, it's hard to know where the data ends and the hallucination begins.

Badly designed studies

Research quality starts with study design. When questions are generic or poorly structured, no amount of AI analysis can fix what went wrong at the source.

Built for quality.
Designed to be trusted.

Quality research starts long before the analysis. Glimma AI is built around three core principles that ensure every insight you receive is reliable, structured, and ready to act on.

Verified participant panels

Verified participant panels

Through trusted panel partners like Norstat, we help you reach the right participants for your study. Respondents are pre-recruited to match your target audience and research method, supporting higher response rates and better representativeness.

Best participant experience

Best participant experience

When participants can simply speak, they open up more naturally. Glimma AI creates a real-time voice conversation that captures deeper responses — without typing, clicking, or friction.

Own your insights

Use the custom report builder to analyze responses, compare segments, and explore the data from different angles. Our traceable AI reporting follows proven research logic, helping you turn raw answers into deeper, unexpected insights.

Own your insights

Customer stories

How teams use Glimma to make better decisions.

UX Research — Multi-market study
Podme

How Podme uncovered the "why" behind user behavior across multiple markets — in their native languages.

Nordic markets

Studied simultaneously

100+ in-depth interviews

Supported natively

Cross-team insights

Actionable takeaways for a wide range of stakeholders.

How Glimma works

From study setup to report-ready insights — with flexibility and quality at every step.

Design your study

Build a discussion guide tailored to your research goals. Choose how the AI should generate follow-up questions, how deep it should probe, and how much flexibility it should have during the interview.

Bring your own users or recruit from our panel via Norstat. Participants join when it suits them.

Glimma's voice AI moderates studies at scale across 30+ languages, asking follow-up questions based on your goals and discussion guide. Translated transcripts are available in real time, so you can monitor response quality as the study runs.

Access audio recordings, transcripts, AI-synthesized themes, summaries, and key quotes. Use the custom report builder to ask follow-up questions, compare responses, and shape the final insights around your research goals.

Don't just take our word for it.

Nord DDB
01 / 05

We chose Glimma AI because the interface is intuitive and the flow feels natural. The details of the interface make it clear when you should listen or talk, and how to move forward. It was just the most accessible option for our respondents. The reporting features are also very promising!

Laura Sanz González
Laura Sanz González
Service Designer · Nord DDB

Built for teams who stay ahead through continuous learning loops.

UX Researchers

UX Researchers

Test prototypes, websites, and user flows — and get structured insights without weeks of scheduling.

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Product Teams

Product Teams

Validate features, prioritize your roadmap, and understand what users actually need — before you build.

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Marketing & Brand

Marketing & Brand

Test campaigns, understand brand perception, and uncover what drives your customers — before you launch.

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Consumer Insights

Consumer Insights

Run brand tracking, NPS studies, and customer satisfaction research — with the “why” built into every data point.

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Agencies

Agencies

Run qualitative and UX research for multiple clients simultaneously — without scaling your team.

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Enterprise-grade security

Your data stays yours. We follow strict GDPR standards and never share your information without consent.

Data is processed and hosted regionally — for compliance, speed, and security.

Top-tier security against threats, with strict confidentiality agreements across our team, customers, and partners.

Only authorized users get access. AES-256 encryption at rest, TLS 1.2 in transit.

Frequently asked questions

Yes, Glimma AI can track user actions both on Figma Design and Figma Make. Insights will be generated based on clicks, hesitations and page visits and other activities both on mobile and desktop prototypes.

Not at this time. We are open to explore this feature and evaluate whether we can collect meaningful data in addition to what we have now. We want to minimize possible privacy concerns.

Yes, Glimma AI can moderate studies in over 50 languages including Finnish or Thai.

Yes, we can configure prompts to have less scripted study and have opportunity to explore and identify unexpected insights during testing.

Users tend to feel more relaxed and open, leading to more honest feedback. We've received satisfaction scores of 95–100%.

They appreciate that they can do studies at their convenience.

No. We don't use your data to train or improve our AI models. Your information stays private and is only used to generate responses for you.