Glimma AI

For the people who own growth

Deeper user insight.
Faster product growth.

Run AI-moderated interviews and usability tests at scale to uncover what drives conversion, adoption, and retention.

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Growth-obsessed companies already run their research with Glimma

NorstatNord DDBDe'LonghiAugurEmma SFilmstadenVASSPodme
Nord DDB
“We chose Glimma AI because the interface is intuitive and the flow feels natural. The details of the interface make it clear when you should listen or talk, and how to move forward. It was just the most accessible option for our respondents.”
Laura Sanz González · Nord DDB
Filmstaden
“The insights from the user testing have been extremely valuable to us and form an important foundation for how we continue to develop and optimize the user experience on filmstaden.se.”
Anna Andersson · Filmstaden
Podme
“Glimma AI made it possible to run a multi-market study in local languages and get nuanced insights that went far beyond what survey data could give us.”
Mikael Harley Persson · Podme

In-depth interviews that reveal unexpected insights

Open-ended voice interviews where users share their motivations, habits, and unmet needs.

Companies have more data than ever and still don’t understand their users

01

Traditional moderated research takes weeks.

Recruiting, scheduling, moderating, and analyzing sessions takes time and coordination.

02

Analytics show where users drop — not why.

You know when they churn and what they clicked — but not what would have made them stay.

03

Focus groups can’t represent 400,000 users.

Rich conversations, but not enough coverage for confident product decisions.

So we built an easier way for teams
to uncover deeper user insights.

Create your study

Build a study with our AI assistant, or upload your own questions and tasks.

Let's start getting insights

Describe your research questions or hypotheses

Why do customers churn?Why do customers churn?

Invite participants

Bring your own users or recruit through our trusted partner, Norstat.

Recruit with partners

Target by demographicsPre-screen participantsIncentives handled for you

Bring your own users

Customers, prospects, or teammatesShare a test link with anyone

Let AI moderate the interviews

Participants speak naturally while Glimma AI listens and asks follow-up questions.

Get report-ready insights

Access recordings, transcripts, main themes, and supporting quotes.

Key frustrations

#

Theme

Share

Trend

Priority

17 comments

1

Confusing checkout flow

51%

+9 pts

High

2

Hidden delivery costs

38%

+4 pts

High

3

Unclear navigation labels

34%

−6 pts

Medium

4

Search returns wrong results

19%

−11 pts

Low
Download report

Participant 8

4.2s

“I filled the form twice because it cleared everything after the error.”

Participant 14

5.8s

“I could not tell which step I was on, so I quit at payment.”

Participant 36

8.0s

“The total kept changing and I only saw the fee at the very end.”

Use cases

Point Glimma at any step of the funnel.

Landing page conversion

Whether your page earns the next click.

Sign-up and onboarding flows

Where people hesitate before finishing.

Checkout and purchase journeys

What stands between intent and payment.

Campaign and ad landing pages

Whether the page keeps the ad’s promise.

Pricing and packaging pages

How users read your offer and decide.

Product activation

What blocks the first aha moment.

Churn studies

What made users leave, and what would bring them back.

Brand experience

The gap between promise and experience.

Recent studies run with Glimma AI

Podme

How Podme uncovered usability gaps across multiple markets — in their native languages

Nordic markets

Studied simultaneously

100+ in-depth interviews

Supported natively

Cross-team insights

Actionable takeaways for a wide range of stakeholders.

Enterprise-grade security

GDPR compliant

Your data stays yours. We follow strict GDPR standards and never share your information without consent.

Regional hosting & processing

Data is processed and hosted regionally — for compliance, speed, and security.

Data protection

Top-tier security against threats, with strict confidentiality agreements across our team, customers, and partners.

Controlled access & encryption

Only authorized users get access. AES-256 encryption at rest, TLS 1.2 in transit.

Frequently asked
questions

Glimma is an AI-powered voice research platform that helps product, UX, and growth teams understand their customers at scale. Instead of scheduling one-on-one sessions, Glimma runs in-depth voice interviews with your users — on live websites, Figma prototypes, or mobile experiences — with an AI moderator that listens, probes, and asks relevant follow-up questions in real time. The platform then transcribes, tags, and analyzes every session.

Glimma isn't a 1:1 replacement for a human moderator — it's a different tool with different strengths. A human can run one interview at a time; Glimma can run hundreds simultaneously, in 50+ languages, with consistent quality and no interviewer bias or fatigue.

Yes. Through trusted panel partners like Norstat, we help you reach the right participants for your study.

Participants tend to relax and open up. Speaking is lower-effort than typing, and there's no social pressure to impress an interviewer, which tends to produce more candid feedback. They also appreciate being able to take part whenever it suits them rather than booking a slot.

Yes. Glimma follows strict GDPR standards and never shares your information without consent.

No. We do not have proprietary AI models to train.

Ready to learn
why users convert?

Use Glimma AI to test your website, customer journeys, and value propositions and turn user feedback into prioritized growth opportunities.

Start for freeBook a demo