Glimma AI

Continuous user feedback for teams that ship fast.

Run AI-moderated UX research and usability tests to understand what users need, validate product decisions, and keep learning as you build.

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A participant speaking his answers into a phone during an AI-moderated interview
A participant browsing a website interface on her laptop during a usability session
A close-up of a participant recording a spoken answer on her phone
New theme detectednavigation confusion
“I’d expect a search here”quote captured

Trusted by UX and product teams

NorstatNord DDBDe'LonghiAugurEmma SFilmstadenVASSPodme

Usability metrics show what happens. Not why users struggle.

Fragmented research stack

One tool for moderated, another for unmoderated, a third for transcription and analysis

Weeks lost to logistics

Recruiting and scheduling before a single session happens

Shipping faster than you can test

Features ship untested because there aren't enough hours to research every one.

Qualitative depth at the speed your roadmap needs

Glimma AI runs AI-moderated voice interviews while users navigate your prototypes, flows, or live product. Our AI moderator adapts follow-up questions in real time, so you learn not just what users do, but why.

What UX teams test with Glimma AI

What UX teams test with Glimma AI

ContinueTask 2 of 5 · 1:42Hesitation · 2.4s“Why can't I picktomorrow? Nothingsays what's wrong —honestly, I'd justgive up here.”Participant · Elin3 of 8 users stuck

Mobile usability testing

Where do users get stuck in your mobile flow?

Real tasks on their own device, with the AI moderator asking why at every hesitation.

Checkout v3 · Figma prototypeGet started12Event trackingHover · Get startedHesitation · 2.4sTap ×3 · ImageTap · Get started1“Does this charge my card right away?”4 of 10 hesitated before tapping · Get started2“Looks like a video, but nothing plays.”3 taps with no response · Hero image

Concept & prototype testing

Does your Figma prototype feel intuitive?

Every click, hesitation and screen visit tracked, plus annotations on specific elements.

First-use flowSign upVerify emailAdd cardFirst projectReached each stepSign up100%Verify email84%Add card58%First project41%Why they stopped“Why does it needmy card already?I only wanteda look.”Elin · 0:58

Onboarding & first-use flows

What causes drop-off before the aha moment?

Task completion tracking shows where each step stalls — and follow-ups reveal why.

From research question to insight

Recent studies run with Glimma AI

Podme

How Podme uncovered usability gaps across multiple markets — in their native languages

Nordic markets

Studied simultaneously

100+ in-depth interviews

Supported natively

Cross-team insights

Actionable takeaways for a wide range of stakeholders.

Most product teams have usability data, but not answers

Low task completion can come from unclear labels, hidden features, or a mismatch between mental model and design. Glimma AI helps you hear which reasons matter most, so you know what to fix first.

Enterprise-grade security

Your data stays yours. We follow strict GDPR standards and never share your information without consent.

Data is processed and hosted regionally — for compliance, speed, and security.

Top-tier security against threats, with strict confidentiality agreements across our team, customers, and partners.

Only authorized users get access. AES-256 encryption at rest, TLS 1.2 in transit.

Frequently asked questions

Glimma is an AI-powered voice research platform that helps product, UX, and growth teams understand their customers at scale. Instead of scheduling one-on-one sessions, Glimma runs in-depth voice interviews with your users - on live websites, Figma prototypes, or mobile experiences - with an AI moderator that listens, probes, and asks relevant follow-up questions in real time. The platform then transcribes, tags, and analyzes every session.

Glimma isn't a 1:1 replacement for a human moderator - it's a different tool with different strengths. A human can run one interview at a time; Glimma can run hundreds simultaneously, in 50+ languages, with consistent quality and no interviewer bias or fatigue.

Yes. Through trusted panel partners like Norstat, we help you reach the right participants for your study.

Participants tend to relax and open up. Speaking is lower-effort than typing, and there's no social pressure to impress an interviewer, which tends to produce more candid feedback. They also appreciate being able to take part whenever it suits them rather than booking a slot.

Yes. Glimma follows strict GDPR standards and never shares your information without consent.

No. We do not have proprietary AI models to train.

Ready to hear directly from your users?

Use Glimma AI to test your prototypes, flows, or product with real users, and turn feedback into a prioritized UX roadmap.

Book a demo