Glimma AI

Stay in the driver's seat
of AI-moderated research.

In-depth voice interviews with your users. Any scale, 50+ languages, insights in hours.

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glimma.ai

Trusted by UX teams and marketing leaders.

NorstatNord DDBDe'LonghiAugurEmma SFilmstadenVASSPodme

AI is transforming research.
But quality hasn't kept up.

As AI tools multiply, the industry is facing a new challenge — more data, but less confidence in what it means.

Low quality panels

When the wrong people answer your questions, even the best AI can't save your results.

Low trust in AI

Without expert oversight, it's hard to know where the data ends and the hallucination begins.

Badly designed studies

When questions are generic or poorly structured, no AI analysis can fix what went wrong at the source.

Built for quality.
Designed to be trusted.

Verified participant panels

Verified participant panels

Through trusted panel partners like Norstat, we help you reach the right participants for your study.

Best participant experience

Best participant experience

When participants can simply speak, they open up more naturally. Glimma AI creates a real-time voice conversation that captures deeper responses — without typing, clicking, or friction.

Own your insights

Use the custom report builder to analyze responses, compare segments, and explore the data from different angles. Our traceable AI reporting follows proven research logic, helping you turn raw answers into deeper, unexpected insights.

Own your insights

Thoughtfully designed methods that capture unexpected insights.

Understand how real users interact with your product — before you ship.

Voice-moderated sessions on live websites, Figma prototypes, and mobile apps — structured feedback without weeks of scheduling.

Used by Filmstaden and Podme to uncover friction points and cross-market behavior.

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How Glimma works

From study setup to report-ready insights — with flexibility and quality at every step.

Design your study

Build a discussion guide tailored to your research goals — and set how deep the AI should probe.

Bring your own users or recruit from our panel via Norstat. Participants join when it suits them.

Glimma's voice AI moderates at scale in 30+ languages, with real-time translated transcripts.

Recordings, transcripts, AI themes and quotes — shaped into a final report with the custom builder.

Customer stories

Podme

How Podme uncovered the "why" behind user behavior across multiple markets — in their native languages.

Nordic markets

Studied simultaneously

100+ in-depth interviews

Supported natively

Cross-team insights

Actionable takeaways for a wide range of stakeholders.

Don't just take our word for it.

Nord DDB
01 / 05

We chose Glimma AI because the interface is intuitive and the flow feels natural. The details of the interface make it clear when you should listen or talk, and how to move forward. It was just the most accessible option for our respondents. The reporting features are also very promising!

Laura Sanz González
Laura Sanz González
Service Designer · Nord DDB
Filmstaden / Finnkino / Odeon
02 / 05

The insights from the user testing have been extremely valuable to us and form an important foundation for how we continue to develop and optimize the user experience on filmstaden.se.

Anna Andersson
Anna Andersson
Head of Digital & Loyalty NE · Filmstaden / Finnkino / Odeon
Podme
03 / 05

Glimma AI made it possible to run a multi-market study in local languages and get nuanced insights that went far beyond what survey data could give us.

Mikael Harley Persson
Mikael Harley Persson
Head of Insights · Podme
Emma S. skincare
04 / 05

Glimma AI helped us understand not just which campaign works — but why. That made it much easier to refine and make the right decisions.

Josefin Larsson Brink
Josefin Larsson Brink
CMO · Emma S. skincare
De’Longhi Group
05 / 05

The platform ran seamlessly and provided us with valuable insights into customer motivations and how they view our product range. I can highly recommend Glimma AI's platform.

Margita Westéus
Margita Westéus
Senior Brand Manager · De’Longhi Group

Built for teams who stay ahead through continuous learning loops.

UX Researchers

UX Researchers

Test prototypes, websites, and user flows — and get structured insights without weeks of scheduling.

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Product Teams

Product Teams

Validate features, prioritize your roadmap, and understand what users actually need — before you build.

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Marketing & Brand

Marketing & Brand

Test campaigns, understand brand perception, and uncover what drives your customers — before you launch.

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Consumer Insights

Consumer Insights

Run brand tracking, NPS studies, and customer satisfaction research — with the “why” built into every data point.

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Agencies

Agencies

Run qualitative and UX research for multiple clients simultaneously — without scaling your team.

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Track what drives growth.

Continuous tracking for Product, Growth and UX teams.

VP Tracker

Know how your offer compares

  • Product & feature benchmarking
  • Pricing & packaging comparison
  • Competitor claims & positioning
  • Quarterly, AI-moderated website/app testing

CRO Tracker

Optimize what drives conversion

  • Message clarity, CTA effectiveness
  • Shopper funnel optimization
  • Competitor benchmarks
  • Quarterly, AI-moderated website/app testing

UX Tracker

Optimize every experience

  • Usability & ease of use
  • Task success & friction points
  • Feature usage benchmarks
  • Quarterly, AI-moderated website/app testing

Enterprise-grade security

Your data stays yours. We follow strict GDPR standards and never share your information without consent.

Data is processed and hosted regionally — for compliance, speed, and security.

Top-tier security against threats, with strict confidentiality agreements across our team, customers, and partners.

Only authorized users get access. AES-256 encryption at rest, TLS 1.2 in transit.

Frequently asked questions

Yes, Glimma AI can track user actions both on Figma Design and Figma Make. Insights will be generated based on clicks, hesitations and page visits and other activities both on mobile and desktop prototypes.

Not at this time. We are open to explore this feature and evaluate whether we can collect meaningful data in addition to what we have now. We want to minimize possible privacy concerns.

Yes, Glimma AI can moderate studies in over 50 languages including Finnish or Thai.

Yes, we can configure prompts to have less scripted study and have opportunity to explore and identify unexpected insights during testing.

Users tend to feel more relaxed and open, leading to more honest feedback. We've received satisfaction scores of 95–100%.

They appreciate that they can do studies at their convenience.

No. We don't use your data to train or improve our AI models. Your information stays private and is only used to generate responses for you.

New Research

Sweden's Favorite Everyday Apps: Turning User Frustrations Into Business Growth

518 AI-moderated interviews. 10 apps. One independent ranking — and the design lessons behind it.

Read the report