For product teams

Ship what users actually want.

Run AI-moderated UX research and usability tests to understand what users need, validate product decisions, and keep learning as you build.

NorstatNord DDBDe'LonghiAugurEmma SFilmstadenVASSPodme
Filmstaden / Finnkino / Odeon
01 / 05

We could finally understand not just what users do — but why they do it.

Anna Andersson
Anna Andersson
Head of Digital & Loyalty NE · Filmstaden / Finnkino / Odeon
Nord DDB
02 / 05

We chose Glimma AI because the interface is intuitive and the flow feels natural. The details of the interface make it clear when you should listen or talk, and how to move forward. It was just the most accessible option for our respondents. The reporting features are also very promising!

Laura Sanz González
Laura Sanz González
Service Designer · Nord DDB
Podme
03 / 05

Glimma AI made it possible to run a multi-market study in local languages and get nuanced insights that went far beyond what survey data could give us.

Mikael Harley Persson
Mikael Harley Persson
Head of Insights · Podme
Emma S. skincare
04 / 05

Glimma AI helped us understand not just which campaign works — but why. That made it much easier to refine and make the right decisions.

Josefin Larsson Brink
Josefin Larsson Brink
CMO · Emma S. skincare
De’Longhi Group
05 / 05

The platform ran seamlessly and provided us with valuable insights into customer motivations and how they view our product range. I can highly recommend Glimma AI's platform.

Margita Westéus
Margita Westéus
Senior Brand Manager · De’Longhi Group

Continuous product discovery with Glimma

Prioritize what to build next

Understand user needs to prioritize the right features and inform your roadmap.

De-risk product bets

Validate product ideas and concepts before investing in development.

Create experiences users return to

Improve product experiences to increase adoption and engagement.

Use cases

Use cases

Concept & Prototype Testing

Test your Figma, Lovable or Claude Design prototypes to find out which solve real problems before you build them.

Usability Testing

Watch screen recordings of participants trying your product to see exactly where users abandon key actions.

1Searched a destination
2Sorted by top picks
3Filtered by location
4Stalled at price

Consumer Journey Map

Trace the path from signup to paid conversion to identify which steps lose users and why they bail at each stage.

Your product

1:26

Deliver to

Hayes Valley ›

Search dishes and places
LunchHealthySushi

Order it again

Kaya Poke Bar

$0 fees · 22 min

Verde Kitchen

4.8 ★ · 18 min

Near you

Fuoco Pizzeria

4.7 ★ · $2.49 · 25 min

Golden Wok

4.6 ★ · $0 delivery · 19 min

HomeSearchOrdersAccount

Competitor

“Your app told me the delivery fee up front. On Doordash I only saw it at checkout.”

“I found what I wanted faster on your app, but Doordash felt like it knew me.”

Competitor comparison

Put your screen next to a competitor’s and hear which one users pick, and why.

Make your next product decision with confidence