Take control of conversion
by hearing directly
from your users.
Glimma AI runs AI-moderated voice interviews while real users go through your landing pages, sign-up flows, and checkout, so you can hear what makes them hesitate, drop off, or convert.
Conversion data shows what happens. Not why users drop off
Most teams know where users leave, but not what creates hesitation, confusion, or lack of trust.
Unclear user friction
Analytics show the drop-off, not what users found confusing, missing, or difficult.
Weak conversion hypotheses
Without real user feedback, CRO teams risk testing guesses instead of the problems that actually matter.
Slow learning cycles
Traditional research takes too long, while growth teams need answers to ship the next experiment now.
Qualitative insight at the speed of growth experiments
Glimma AI runs AI-moderated voice interviews while users interact with your website, product flow, landing page, or prototype. Users speak as they go. The AI moderator asks follow-ups in real time, so you understand not only what users do, but why they do it.
What growth teams test with Glimma AI
Each use case pairs a journey type with the growth question it answers.
Landing page conversion
Does your page communicate the right promise, build trust, and make the next step clear? Hear users react to your messaging in their own words.
Sign-up and onboarding flows
Where users get confused, hesitate, or lose motivation before completing registration, and what would have kept them going.
Checkout and purchase journeys
The friction, missing information, and trust barriers that show up in the moments before users buy.
Campaign and ad landing pages
Whether campaign traffic lands on a page that matches the ad's promise, validating message-market match before you scale spend.
Pricing and packaging pages
How users interpret your offer, compare alternatives, and decide whether the value feels clear enough to act.
Product activation
Why users do or don't complete key activation steps inside the product, and what blocks them from the aha moment.
From growth question to actionable insight, in 5 steps
Recent studies run with Glimma AI
How Podme uncovered the "why" behind user behavior across multiple markets — in their native languages.
Stop guessing what to optimize
Most growth teams have data, but not answers. A low conversion rate can come from unclear messaging, weak trust, or a mismatch between expectations and experience. Glimma AI helps you hear which reasons matter most to your users, so you know what to test and fix.
Ready to understand why users drop off?
Use Glimma AI to test your website, landing page, onboarding flow, or product journey with real users, and turn customer feedback into growth actions.
Book a demo