Glimma AI

Take control of your research backlog by hearing directly from your users

Glimma AI runs AI-moderated voice interviews while real users navigate your prototypes, flows, and products — so you hear friction, confusion, and hesitation as it happens, not weeks later in a report nobody reads.

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A participant speaking his answers into a phone during an AI-moderated interview
A participant browsing a website interface on her laptop during a usability session
A close-up of a participant recording a spoken answer on her phone
New theme detectednavigation confusion
“I’d expect a search here”quote captured

Trusted by UX and product teams

NorstatNord DDBDe'LonghiAugurEmma SFilmstadenVASSPodme

Usability metrics show what happens. Not why users struggle.

Small, unrepresentative samples

5-8 usability sessions don't reveal real patterns

Weeks lost to logistics

Recruiting and transcribing eat weeks before a single insight lands

Insights that never land

Reports stakeholders never open, findings that never reach the roadmap

Qualitative depth at the speed your roadmap needs

Glimma AI runs AI-moderated voice interviews while users navigate your prototypes, flows, or live product. Anders, our AI moderator, adapts follow-up questions in real time, so you learn not just what users do, but why.

What UX teams test with Glimma AI

Run studies on live websites, mobile apps, and Figma prototypes — with Figma event tracking capturing every interaction.

Mobile usability testing

Where do users get stuck, confused, or give up in your mobile app or mobile web flow?

Concept & prototype testing

Does your Figma prototype feel intuitive? Figma event tracking captures every interaction.

Onboarding & first-use flows

What causes drop-off before users reach the aha moment?

Navigation & IA testing

Can users find what they're looking for, in their own words?

Continuous discovery

What are users' evolving needs and mental models, tracked over time?

Post-launch evaluation

Why did a shipped feature under- or over-perform expectations?

From research question to insight

Choose the flow and define your research objective

Select a prototype, flow, or live product — and tell Glimma what you want to learn.

Bring your own users, or recruit through trusted panel partners.

Voice or chat, participant's choice. Anders adapts follow-up questions in real time.

Recordings, transcripts, AI-synthesized themes, summaries, and quotes.

Recent studies run with Glimma AI

Podme

How Podme uncovered usability gaps across multiple markets — in their native languages

Nordic markets

Studied simultaneously

100+ in-depth interviews

Supported natively

Cross-team insights

Actionable takeaways for a wide range of stakeholders.

Most product teams have usability data, but not answers

Low task completion can come from unclear labels, hidden features, or a mismatch between mental model and design. Glimma AI helps you hear which reasons matter most, so you know what to fix first.

Ready to hear directly from your users?

Use Glimma AI to test your prototypes, flows, or product with real users, and turn feedback into a prioritized UX roadmap.

Book a demo