How it works

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Design a study

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Design a study

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Design a study

Our in-house experts and AI copilot help to design the testing.

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Invite users

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Invite users

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Invite users

Bring your own participants or rely on us. We cooperate with Norstat to ensure high-quality recruitment.

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Let our AI-agent conduct user testing

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Let our AI-agent conduct user testing

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Let our AI-agent conduct user testing

Participants can participate in an interview at their convenience.

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Report and data delivered

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Report and data delivered

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Report and data delivered

You get audio & video recordings and scripts of interviews as well as a report with actionable insights, checked and sealed by our insight experts.

Participants

Participants

Participants

What participants say

What participants say

What participants say

“I think this AI interview is working amazingly well.”

“I think this AI interview is working amazingly well.”

“I think this AI interview is working amazingly well.”

“I think this AI interview is working amazingly well.”

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Average satisfaction score 95% out of 100%.

Why AI-moderated usability testing?

Why AI-moderated usability testing?

Why AI-moderated usability testing?

Voice-to-voice AI-Powered Moderation
Voice-to-voice AI-Powered Moderation
Voice-to-voice AI-Powered Moderation

AI-Powered Moderation, real-time question prompts, adaptive follow-ups, and unbiased facilitation ensure consistency and depth. 

Effortless Scalability

Run hundreds of sessions simultaneously without hiring extra staff.

Hybrid Flexibility

Blend the best of moderated and unmoderated testing with smart session design that adapts to each participant’s journey.

Fast and Accurate Analytics
Fast and Accurate Analytics
Fast and Accurate Analytics

AI algorithms analyze interviews and turn them into understandable insights.

Identify key trends and hidden patterns without manual data processing.

Get reports ready to use for decision-making.

Instant Thematic Syntesis

NLP-driven analysis tags and ranks pain points, emotional reactions, and feature requests—ready for export in minutes.

Let's talk

Grow your business
with actionable usability testing

New project?

Interested?

Follow us

Need inpiration?

Can AI understand my behavior on a website or Figma prototype?

Can we capture facial expressions?

Can Glimma AI conduct studies in Thai or Mandarin?

Can we capture unexpected insights?

How do users respond to AI moderation?

Let's talk

Grow your business
with actionable usability testing

New project?

Interested?

Follow us

Need inpiration?

Can AI understand my behavior on a website or Figma prototype?

Yes, our AI agents interpret user actions within Figma prototypes, but not on website yet.

Can we capture facial expressions?

Not at this time. We are open to explore this feature and evaluate whether we can collect meaningful data in addition to what we have now. We want to minimize possible privacy concerns.

Can Glimma AI conduct studies in Thai or Mandarin?

Yes, Glimma AI can moderate studies in over 50 languages, including Thai and Chinese.

Can we capture unexpected insights?

Yes, we can configure prompts to have less scripted study and have opportunity to explore and identify unexpected insights during testing.

How do users respond to AI moderation?

Users tend to feel more relaxed and open, leading to more honest feedback. We’ve received satisfaction scores of 95–100%. They appreciate that they can do studies at there convenience.

Let's talk

Grow your business
with actionable usability testing

New project?

Interested?

Follow us

Need inpiration?

Can AI understand my behavior on a website or Figma prototype?

Yes, our AI agents interpret user actions within Figma prototypes, but not on website yet.

Can we capture facial expressions?

Not at this time. We are open to explore this feature and evaluate whether we can collect meaningful data in addition to what we have now. We want to minimize possible privacy concerns.

Can Glimma AI conduct studies in Thai or Mandarin?

Yes, Glimma AI can moderate studies in over 50 languages, including Thai and Chinese.

Can we capture unexpected insights?

Yes, we can configure prompts to have less scripted study and have opportunity to explore and identify unexpected insights during testing.

How do users respond to AI moderation?

Users tend to feel more relaxed and open, leading to more honest feedback. We’ve received satisfaction scores of 95–100%. They appreciate that they can do studies at there convenience.